DCB Performance Boats Snares Mercury Service Award
Mercury Marine of Fond du Lac, WI, has given DCB Performance Boats of El Cajon, CA, its prestigious Service Customer Satisfaction Index (CSI) Award for 2019.
Mercury’s Service CSI Program measures the satisfaction of consumers after having service work done on their Mercury outboard or MerCruiser Sterndrive or inboard. DCB won the Service CSI Award for its ongoing commitment to providing exemplary customer service based on the responses of customers who had warranty work performed at the dealership during the past year.
The CSI score for each dealer is measured and monitored by Mercury Marine. After warranty work has been completed, Mercury sends out a Service CSI survey to the consumer, asking him or her to rate the service received. To be eligible for the Service CSI Award, a dealer must maintain a score of 94 or better out of 100 in the Service CSI survey. These surveys ask consumers to rate their overall service satisfaction with the dealership and also indicate if they would re-visit the dealership again in the future.
Tracking Service CSI scores is a way Mercury evaluates the effectiveness of its individual dealers and of its own policies and training programs. Dealerships that score high in Mercury’s Service CSI surveys are recognized through the awards program.
Powerboat Nation and Speedboat Magazine salute DCB for their commitment to excellent customer service!
