Brunswick Unveils State-of-the-Art Sea Ray SLX-R 400e at CES
Brunswick Corporation is showcasing its technology leadership in recreational boating with its debut exhibition at the Consumer Electronics Show (CES), which kicks off today in Las Vegas.
In addition to showing off its current technology strategy and future marine concepts, Brunswick’s Sea Ray brand has unveiled one of its most innovative and connected boats in the marine industry: the SLX-R 400e, powered by triple 450R Mercury Racing outboard engines. The boat features cutting-edge technology paired with high-performance propulsion, elevated design elements and the orchestrated excellence of the SLX 400.
It’s the first model of its kind for Brunswick, combining the luxury of Sea Ray, powered by supercharged 450R engines with the all-new Fathom e-Power System, which is an eco-friendly alternative to a fuel-powered generator system. The Fathom e-Power System includes marine-grade lithium ion batteries and an intuitive user interface, giving the boater power management at their fingertips.
Brunswick continues to define the future of the recreational boating industry with the world’s leading propulsion and boat brands, the world’s largest marine technology companies and the largest boat club (Freedom Boat Club)—all of which are being featured this week at CES.
“We are very excited to be presenting and exhibiting at CES in 2020 as a marine-focused enterprise,” said Brunswick’s Chief Executive Officer, Dave Foulkes. “Consumer expectations of boating are driven by other mobility experiences which is why our ACES strategy drives our vision for the future of technology in recreational boating. We see the tracks of Autonomy/ADAS, Connectivity, Electrification and Shared-Access being important to the future of our products and services – and you will see us continue our growth in these vertical technology suites including here at CES.”
Visitors at Brunswick’s CES exhibit will be able to experience the company’s focus on design thinking and its entire ecosystem of technology including a current helm featuring joystick piloting, Skyhook virtual anchor, NAUTIC-ON remote connectivity and a full suite of marine leading technology for consumers to interact with. With a nod toward the company’s plans to redefine the future of boating, Brunswick is displaying a concept helm that features gesture and voice recognition as well as an enhanced consumer interface.
“CES presents a unique opportunity to debut the new SLX-R 400e in front of an audience that will truly appreciate its beauty, capabilities and incredible suite of new technologies,” said Sea Ray President Steve Langlais. “This pioneering new model, which will be available in 2020, showcases the kind of unique, advanced technologies that are worthy of the world’s largest consumer electronics show.”
The “e” in the SLX-R 400e Outboard model name designates a first-of-its-kind boat electrification feature – the Fathom e-Power system. Developed by Brunswick, the Fathom system includes a high-capacity lithium-ion battery pack with an intuitive power management system capable of powering all of the boat’s accessory systems and providing boaters with a convenient, smart way to enjoy all of the features of the boat, for a longer, quieter and more eco-friendly day on the water.
“CES is a wonderful event because it brings together engineers, technologists and innovators from many industries with the common aim of applying technology to simplify and enhance experiences,” said Foulkes. “The breadth and pace of our product and technology development is unmatched in the marine industry and we’re looking forward to sharing our vision in a truly exciting exhibit that demonstrates our commitment to redefining the marine experience.”
CES runs through Jan. 10 in Las Vegas, NV. With more than 170,000 attendees and 4,500 exhibitors, CES is the world’s largest and most influential tech event.
